Stakeholder Outreach

Whether a client has a project to develop, a policy to advance, or a message to convey, BluePrint is well positioned to identify and cultivate a network of stakeholders and thought leaders who can serve as third party validators in support of a client’s goal.

The strength of the BluePrint network allows us to mobilize swiftly to engage a larger audience with common interests.  Our long history of advocacy work allows us to quickly identify thought leaders who can collectively form a network of spokespeople on behalf of any issue.  We understand where the opportunities exist to bring pressure to bear on issues, and we have the connections to encourage that dynamic.

By educating stakeholders, engaging the public, dispatching credible messengers and building coalitions, we reach the decision-makers, news organizations, voters and community thought leaders who matter most.  The aim is to proactively engage and involve the public to provide transparency into the plan, generate interest and ensure that we are responsive and effective.

Project Snapshots

I-25 South GAP Project

BluePrint principals worked hand-in-hand with the I-25 South project team and the Colorado Department of Transportation (CDOT) to create, manage, and execute an effective communications and public outreach effort.

As part of the effort BluePrint assisted with the creation and dissemination of messaging to support the project development and execution. The plan included media outreach and education, story pitches, social media, a branding campaign, videos, newsletter development and distribution, news conferences, and collateral development.

In addition, BluePrint has initiated, facilitated, and executed a community relations plan that included public meetings, listening tours, telephone townhalls, engagement with elected officials, and support for the PEL, NEPA, and FONSI development.

Media Clips:

“Throughout the approval process for this project, we have engaged in one of the most significant public outreach efforts I have ever seen – listening sessions, community meetings, online feedback, and more. We’re grateful to the many citizens who participated in the process, offered input, and provided constructive criticism.”
~ CDOT Executive Director Mike Lewis