No one is ever truly prepared for when a crisis hits.
And every crisis is unique. Having a blueprint sketching out every possible, worst-case scenario before an emergency strikes is critical. We can help you construct a plan, determine strategies for various crises – immediate, slow-moving or sustained – and set up everything from a “dark” website that is activated only when necessary to creating a stakeholder notification list to anticipating public questions on the numerous scenarios and drafting potential answers.
If your business or organization doesn’t have a plan and crisis does surface, our team can quickly mobilize to identify a crisis team, evaluate the severity level, disseminate information to employees, designate and quickly train a spokesperson, reach out to third-party influencers and disseminate information through the most effective channels to those most impacted by the crisis – with empathy, transparency and honesty.