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Cathryn Roberts

Cathryn Roberts leads BluePrint Strategies’ social media efforts. After graduating from Franklin & Marshall College during the Great Recession with a bachelor’s degree in economics, no less, she shifted her focus to entrepreneurialism and social media marketing. She has since managed a diverse portfolio of luxury real estate, hospitality, technology, travel, healthcare and cause-related marketing accounts, developing content, generating reports and providing daily management. 

Cathryn is also the founder and owner of, a platform for sharing geotagged adventure videos. Prior to launching the website, she built an audience of over 200,000 on social media to test the concept and develop the brand. Her objective is to make LiveRide the go-to place for adventure travelers to find new experiences and book trips.