Whether your campaign involves a candidate, an issue or a policy initiative you can bet on two things: there’s never enough money and something always goes wrong. Sometimes every day.
Even so, good organization, realistic goals, setting and adhering to a budget and having a concrete but semi-flexible strategy helps you right the ship regardless of how far you roll.
BluePrint principals are recognized experts in the field and are often consulted for insight and commentary on elections, Why? We think it’s because we believe in telling a story with simple messages that voters can relate to. And we are prepared. Our strategy includes thinking through different scenarios or attacks that may occur on the campaign trail, preparing GOTV plans far in advance, analyzing the constituency with hard data, and taking into consideration the new challenges posed by a volatile electorate and less reliable polling.